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The computer revolution has brought about changes to every aspect of our lives, as well as our vocabularies. Terms like online, reboot, cyberspace, and defrag didn’t even exist twenty years ago. Now, these are ordinary phrases in everyday conversations. Autoresponder is another new phrase that has daily applications to many Internet marketers.
Autoresponders are among the most vital marketing tools that you can use to conduct business online. Using an autoresponder, your computer can actually communicate directly with a targeted group of buyers. But before your autoresponder can do its job, of course, you need to create a solid opt-in list.
Online marketers have found that the easiest and fastest way to build an email list is to give things away for free. Some marketers will tell you that providing free merchandise is a waste of time. If you already have a list of 100,000 contact names on your marketing list, therefore, it may well be wasted time and money. But those who are building a contact list will know that this is the way to go. Just pay for an advertisement to promote your free offer. Don’t ever think of it as lost revenue; but consider it a valuable investment in your future earnings.
The products and services to be offered for free can be many and diverse. Online marketers give away free reports, e-zines and e-books. Some even offer free access to private websites. In fact, as a marketer, you are free to give away anything you choose. The object is to tempt people to sign up for your free offer; in exchange, they agree to receive your future emails. It’s a win-win situation, with you getting the greatest profits. While your subscriber obtains a freebie, you’re able to build your opt-in list with their name, email address and permission to email them in the future.
If done correctly, this online marketing plan can mean even more to your business. The freebie that you give away should also be used to advertise your goods or services. This is an excellent chance to generate extra revenue, even if it’s as simple as offering affiliate links for related services and products. Another opportunity to promote your business will come when you send future emails. Be sure to include valuable information in these emails, or you will have persons dropping off of your autoresponder mailing list like flies!
Succeeding in the world of Internet marketing means using every opportunity that is provided to you. There is big money-earning potential in providing free goods and services, via your newly created opt-in list of potential customers. Some sales opportunities present themselves when you send a thank-you email to those who request your free offer. In addition, your autoresponder brings more earning potential with every future email it sends.
The Internet offers earning opportunities that marketers couldn’t even dream of 20 years ago. Now, with a good list of contact names and an autoresponder, making money online is basically effortless.
Tagged with: autoresponder • home business
Filed under: Home Business - MYO